The power of technology has transformed how we live and work, but with this power comes a critical responsibility. This keynote dives deep into the ethical considerations that Chief Product Officers (CPOs) must navigate in today's product development landscape. We'll explore key areas like data privacy, user manipulation, and the potential for bias in algorithms. Through practical examples and thought-provoking discussions, this session will equip CPOs with the tools and frameworks they need to build products that users can trust.